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Open a coffee shop: the ideal is sexy, the reality is very skinny

Open a coffee shop: the ideal is sexy, the reality is very skinny

Although I was only one of the owners of the Great Hidden Cafe, this identity at least brought me from an outsider drinking coffee to a small circle of cafes. From winter to spring, my favorite thing about this industry, from love to love, is to pretend to be a guest and stay quietly for a day there. At my age, a cafe owner is definitely not a childhood ideal. In

2015-08-07
Five reasons for Starbucks' success in China

Five reasons for Starbucks' success in China

If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea.

2014-05-16
How to open a boutique cafe?

How to open a boutique cafe?

With the increasing number of boutique coffee shops, how to stand out has become the first problem that every coffee shop operator needs to consider. In my opinion, there is only one way to solve this problem, and that is to find out the USP of the coffee shop, that is, unique selling point / unique sales proposition (Unique Selling Proposition). USP is actually a proper word of marketing.

2016-06-07
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

Did the Koreans really get the true biography of the coffee god? How many secrets did you get? Today, let's share how successful the cafe for Shenma Koreans is: the common caf é factions on the market: European coffee shops represented by French and Italian coffee: special emphasis on the quality and taste of coffee beans. Summed up in a recent popular sentence is: a small private shop with craftsman spirit.

2016-05-31
Brioso Cafe: fragrant coffee, cooperative team

Brioso Cafe: fragrant coffee, cooperative team

John Justice is the operations manager of Cafe Brioso, a great local cafe in Columbus, Ohio.

2014-05-30
Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Internet content of a cup of coffee: marketing of Starbucks' mobile social talent show mobile terminal platform

Mobile social marketing model is flexible, accurate and interactive, which makes the target of the audience more accurate and information transmission more accurate. The use of mobile terminal platform marketing has become an important means of enterprise marketing in the era of mobile Internet. But it's not IT brands like Google and Microsoft that do the best mobile social marketing, but Starbucks, which sells coffee. Top 100 Starbucks with the highest social media participation

2015-12-29
Five reasons for Starbucks' success in China

Five reasons for Starbucks' success in China

If there is any company that should have failed in China, it is Starbucks. China has thousands of years of tea drinking history and strong tea culture. No one ever thought that Chinese people would drink coffee instead of tea. However, since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 Chinese cities. With this momentum of development

2015-11-04
HKU women teach to support cafes

HKU women teach to support cafes

"my cafe is characterized by me." This little girl who is a little narcissistic is called Wang Xiaoba. It has always been her dream to open a coffee shop, and she has come true.

2014-05-30
The reasons for Starbucks' success in the Chinese market

The reasons for Starbucks' success in the Chinese market

Since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 cities in China. With this momentum, Starbucks plans to have 1500 stores in China by 2015.

2014-06-05
The success story of Lao Zhang in time Cafe

The success story of Lao Zhang in time Cafe

I don't want to make myself so dazzling. The process of looking for it is fun. I crouched in the corner of the city, quietly waiting for you, Lao Zhang's time Cafe, as he wrote in his blog, squatting silently in a secluded alley in Changchun, the rusty tin lintel was inconspicuous, but there were many guests. A few blocks around, a copycat shop that imitates time.

2015-08-14
Why can't coffee be popularized in China?

Why can't coffee be popularized in China?

One: it is impossible to quantify: the question of what taste is good coffee is too subjective and difficult to explain. Varieties, baking, taste sensitivity, cooking methods, etc., cause too much difference, and there is no quantifiable standard. Is it possible to explain to people who do not drink coffee that the taste of the siphon pot will be very different when cooking for 10 seconds? it can be said that because the acidity has decreased by 15%, the bitterness has increased.

2015-08-29
Why are Korean coffee shops so successful?

Why are Korean coffee shops so successful?

Why are Korean coffee shops so successful? Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Botanical Garden Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are run by Koreans! Coffee?

2015-09-10
The secret to Korean cafe success

The secret to Korean cafe success

Which brands are the most popular cafes in China's first and second tier cities in the past two years? The answer is not Starbucks, nor COSTA, but all kinds of cafes with Feel: Coffee with You, Man Coffee, Zoo Coffee, Hollis Coffee, Road Coffee and so on. These cafes have one thing in common: they are all Korean! Coffee? Come on, it's just a little prop!

2016-06-30
An exclusive interview with Starbucks Chairman Howard Schultz

An exclusive interview with Starbucks Chairman Howard Schultz

Mr. Howard Schultz, chairman of Starbucks, joined Starbucks Coffee as director of operations and marketing in 1982, when the company had only four branches. In August 1987, Mr. Howard Schultz bought Starbucks Coffee. In June 2000, Mr. Schultz, who was already chairman, began to serve concurrently as the company's chief global strategy.

2015-04-09
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans!

2014-06-04
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Why are Koreans so successful in opening cafes? In these two years,

2015-01-21
How to be a good barista

How to be a good barista

The word Coffee comes from a small town called kaffa in Ethiopia. Cody, a young shepherd, first discovered coffee more than 1500 years ago. I don't know how hard, legendary and colorful it has been for more than 1500 years, because I haven't personally experienced it. For me, what does coffee make me feel? What I feel is coffee and raw beans.

2015-04-03
Interview with baristas: chief barista of The Gresham Cafe

Interview with baristas: chief barista of The Gresham Cafe

Who made your first cup of coffee in the morning? Nowadays, drinking coffee has become a worldwide topic. Coffee touches everyone's taste buds and injects energy into people. It can be said that coffee has become an indispensable part of the life of coffee lovers all over the world. With the emergence of local cafes in Brisbane, there are more and more places for people to choose to drink coffee.

2015-03-14
Why do Koreans open cafes so successfully? the characteristics of ice drop coffee in Chinese coffee network

Why do Koreans open cafes so successfully? the characteristics of ice drop coffee in Chinese coffee network

Why are Koreans so successful in opening cafes? Release time: what are the most popular cafes in China's first-and second-tier cities in 2014-06-07? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common.

2016-04-20
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

What are the most popular cafes in China's first-and second-tier cities in the past two years? The answer is not Starbucks or COSTA, but all kinds of cafes with Feel: coffee with you, coffee from the zoo, coffee from Hollis, coffee from the road, and so on. These cafes have one thing in common: they are all founded by Koreans! Coffee? Come on, it's just a little prop!

2015-09-08
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